PUBLIC IMAGE: WORKING WITH THE MEDIA
what types of media should you use? Print, online, radio & outdoor signs or billboard! Yes!
Resourses for promoting rotary in the media
The perfect place to learn is the Public Relations section of Rotary Brand Center - Click here.
Raising awareness of the difference your club makes can lead to a greater support for your projects, stronger connections with community organizations, and increased interest from potential members. Improving and discovering way to advertise to create awareness in unique ways can be found in the "Advertisng" webpage of Brand Center - Click here.
Promote Rotary Online
Click Here for a link to download materials to post on Facebook, Instagram, Twitter, digital horizontal banners for websites and other online applications,
These tools can be used to promote your Rotary club and showing Rotarians as People of Action.
Promote rotary in print
In Brand Center, Rotary has created templates for People of Action ads that show the true spirit of Rotarians and our work around the globe to promote Rotary in your community.
It's a great way to promote an upcoming fundraiser, event, guest speaker, or maybe an End Polio Now event.
Communicating With The Media: What Do You Say?
So you need to get some attention, create awareness, and start a little media buzz about your club. Maybe it's a fundraiser, service project, publicizing the work of an outstanding Rotary member, or tell the community about a major announcement. But you must ask yourself: is this information newsworthy?
A short, well-written press release is a cost-effective marking tool to get the media's attention by making an official announcement.
Here's a rule to remember if you want the media to pay attention: It should only be one-page! It should tell them the who, what, where, when and WHY. Include your Rotary club's name, your contact info, and tell them that you'll be calling/emailing them to confirm receipt.
Difference between a "Press Release" & "Media Alert"
A press release, which may also be referred to as a media release, is different from a media advisory.
Press Release: Resembles an article and should contain quotes and facts that can be picked up for use in future news stories.
Media Advisory: Only provides basic information with the goal of increasing attendance at a live event or something similar.
Click to read an article, "The Purpose of A Press Release".
Links to media templates that you can customize from Rotary Brand Center:
RESOURCES:
WHAT IF THERE IS A CRISIS?
I HEARD IT ON THE RADIO!
Rotary International has multiple downloadable radio ads which help listeners discover that Rotary members are people of action who envision what's possible and make an impact.
promoting your club on the radio
Sharing Rotary's story is important and using radio media outlets to create awareness is something we sometimes forget about.
To help your club, Rotary has created radio public service announcements to promote Rotary in your community.
Some are recordings that you send to the radio station, or maybe the radio station is interested in having you come into their studio and read the People of Action script that is available.
outdoor signage & billboards
Promote Rotary in your community by creating billboards and other outdoor signage with our new visual identity.
